The Nigerian songstress has bagged two international deals in the space of two months.
Nigerian sensational singer and songwriter Temilade Openiyi, popularly known as Tems, has bagged another international deal.
The songstress, who had a good 2021, is kicking off her 2022 with a deal with international sporting goods company Reebok, a deal that comes less than two months after she got a deal with Tommy Hilfiger.
Announcing the deal on January 7th, 2022, the imprint launched a campaign tagged “Life is Not a Spectator Sport“. The campaign, directed by Nigerian creative director and Senior Director of Marketing Creative & Design, Jide Osifeso, is said to inspire consumers to pursue their passions, celebrate their individuality, and become active participants in the world around them.
A member of Tems’ management confirmed the news on Twitter today, February 8, 2022, showing gratitude for the new deal. He wrote:
Thank you Lord
New deal alert
@temsbaby x @Reebok
Away from Tems, former American professional basketball player Allen Iverson, Venezuelan singer-songwriter, producer, and visual artist Arca, American, Singer/songwriter Brent Faiyaz, British heavyweight rapper Ghetts and French-born American R& B and pop musician Lolo Zouai
Watch Campaign video below