Over N4.7 billion was expended on the production of Big Brother Naija season 7, the organisers of the television reality show have disclosed.
John Ugbe, Chief Executive Officer, MultiChoice Nigeria, made disclosure during the prize presentation to the winner of the “Level Up” edition, Phyna, on Tuesday in Lagos.
The organisers of the television reality show have disclosed that over N4.7 billion was expended on the production of Big Brother Naija season 7
John Ugbe, Chief Executive Officer, MultiChoice Nigeria, made disclosure during the prize presentation to the winner of the “Level Up” edition, Josephine Otabor, popularly known as Phyna, on Tuesday in Lagos.
The News Agency of Nigeria reports that Phyna emerged as the winner of the show as she walked away with N100 million grand prize.
The grand prize comprises N50 million, a new SUV from Innoson Motors, a Dubai trip for two, a year supply of Pepsi, a new techno phone-Camon 19, a supply of Unik soap and a supply of home appliances from Nexus among other mouth-watering items.
Ugbe also said that over one billion votes were cast in the course of the show.
He commended the housemates for giving premium entertainment during the show as he also appreciated the fans and the media for their continued support.
“N4.7 billion was invested into the show, that is the cost of production of the season 7 show, we also had over one billion votes throughout the show.
“Big Brother Naija show is more than just entertainment, it also reflects social and value creation, the show has empowered over 1,200 people, cutting across fashion designers, carpenters, interior decorators, photographers and more.
“Today, this show contributes significantly to the Nigerian economy,” he said.
Earlier, Busola Tejumola, Executive Head of Content, West Africa Channels, Multichoice Nigeria, said that it was fulfilling investing over N4.7 billion in the production of the show.
Tejumola said that the show had created a platform for the display of viable talents, job creation and individual Nigerians fulfilling their dreams and aspirations of attaining fame.
She said having recorded over one billion total votes for the Level Up season, it attested to the fact that the fans of the show were fully engaged with premium content.
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